By Sandipan Saha on November 05, 2021

HubSpot Template vs Theme - What's Better For Your New Website On HubSpot CMS?

In an age where customer experience has emerged as the most significant factor in the growth of any business, organizations need to shift their emphasis to a few new resources. 

Although inbound marketing is helping them the most to gain a competitive advantage, it becomes significantly important to adopt time-efficient and smart marketing policies.

Since almost every business possesses a website dedicated to bringing more businesses and also to indulge in communication with the customers. Thus, an apt utilization of time and resources on your website has never been so significant as it is now.

HubSpot CMS has introduced advanced design tools to upgrade the brand of your business website. Such upgrades enhance content management strategy on website pages and other marketing entities such as emails and blogs. 

It included new themes with advanced customization features. Some users use template-based page creation. HubSpot templates come as reusable pages enabling users to add modules and partials and fit into the layout.

Though the new HubSpot themes have been designed to fix conventional complications in the process. It has upgraded the old plug-ins solving complex process structures to create new pages on the website. 

Upgraded themes have enhanced customer experience in essence by simplifying the process and introducing new colour schemes, fonts, and other customization options.

We shall here figure out how HubSpot themes different from templates and also, how are they so advantageous.

How Are HubSpot Themes Advanced From HubSpot Templates?

A HubSpot theme is a package of advanced designing features and options working together to enhance the total user experience on content pages. It indulges in advanced branding of businesses with appealing templates included within the themes. 

Though the feel and look exhibited through templates might be alike that of conventional themes, these files particularly focus on enriching the layout and functionality of the pages. 

There are several significant evolvements made in the themes with the up-gradation of HubSpot CMS as below;

  • Users can customize templates using drag and drop editing options available on the HubSpot navigation menu. 
  • They can use templates to create pages comprising content to interact with your audience.
  • A website theme consists of development assets indulging in smarter content management through coding. 
  • HubSpot themes create a richer page development experience.
  • Themes are packaged with a range of files containing assets to fulfil the needs of users wishing to enable different experiences in different environments. 
  • HubSpot design manager utilizes these developer assets where the file system comprises the templates, layouts, modules, javascript, CSS, and other production assets.

Businesses can leverage templates for different website pages i.e. homepage, about us, landing page templates, and blog page packaged within themes showing a range of effects.

Templates are a part of themes, they acquire styles, settings, and other vital assets tending to create a unified design experience. HubSpot users can use stylesheets, JavaScript files to create engaging landing pages, system pages, blogs, and email templates to leverage templates before filling the content therein.

How Does HubSpot Templates Have Helped Developers?

Website developers use coded templates, featured tools, and technologies to create an astounding content management experience for businesses seeking interactive interfaces to perform their tasks. It also helps to keep content editors updated with the changes made in the pages.

Here are some highlighted benefits of using templates for developers;

  • Developers generally use a set of themes featuring effective modules and fields to enable a systemic and lucrative authorization over the pages regardless of the need to make changes to the CSS. 
  • They can further use the literals of the module fields that can also be modified using the theme builder.
  • It is possible for them to first preview the changes and then publish them live.
  • Templates packaged within a particular theme can use modules designed for the parent theme specifically. 
  • The page designing team can use the theme modules to indulge in a faster and simplistic inclusion of pages developed according to the needs of the businesses. 

The role of content editors and design managers become crucial in accomplishing the results in the best way possible. Users and super admins can make changes in the global content for all pages at once simpler than ever before.


Since templates are also a part of themes, we can summarize the context of our research to the fact that it is always apt to consider themes as the foundation of your website design.

Templates are codified forms of pages that can be customized or edited as per the needs of the users. HubSpot has simplified the global content policy to create pages with an interactive content management system.

On the other hand, The theme as a website design entity plays a crucial role in enhancing the user experience. It plays a pivotal role in providing it strong and stylistic look that catches the eyes of our visitors.

Such developments have helped business organizations to leverage the best of HubSpot CMS. 

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